Manage Campaigns
Dashboard at a Glance
When you open Blaster from the sidebar, the top of the page shows four summary cards covering your overall sending activity:
| Card | What It Shows |
|---|---|
| Campaigns sent | Total number of campaigns you've sent |
| Messages delivered | Total messages successfully delivered across all campaigns |
| Delivery rate | Percentage of messages delivered out of all messages sent |
| Read rate | Percentage of delivered messages that were read |
Each card also shows a comparison to your prior period (e.g., "new activity" or "no prior data" if you haven't sent anything yet).
Filters
Below the summary cards, three filters help you narrow down the campaign list:
- All statuses - Filter by campaign status (Draft, Processing, Completed, Failed, etc.).
- All devices - Show campaigns sent from a specific connected WhatsApp number.
- Created: Any time - Filter by the date the campaign was created.
The total number of campaigns matching your filter is shown on the right (e.g., "12 campaign(s)").
Campaign Table
Each row in the table represents one campaign. Columns:
| Column | Description |
|---|---|
| Campaign | The campaign name, the device it was sent from, and the template used. Click to open the full details. |
| Status | Current state (Draft, Processing, Completed, Failed). Sortable. |
| Progress | Inline counters showing Pending, Unreached, Sent, Delivered, and Read for that campaign. |
| Scheduled | Scheduled send date/time, or "Not scheduled" for immediate sends. Sortable. |
| Actions | Quick actions: view (eye), duplicate (copy), pause/resume, delete (trash). Drafts also show an edit (pencil) icon. |
Viewing Campaign Results
Click on any campaign in the table to open the full breakdown. You'll see:
- Total messages sent - How many messages went out.
- Delivered - Successfully delivered to the contact's phone.
- Read - The contact opened and read the message.
- Failed - Messages that couldn't be delivered.
Each contact in the campaign is listed with their individual delivery status, so you can see exactly who received your message and who didn't.
Campaign Analytics
The campaign details give you a high-level picture of how your campaign performed:
| Metric | What It Tells You |
|---|---|
| Delivery Rate | Percentage of messages successfully delivered out of total sent. |
| Read Rate | Percentage of delivered messages that were actually read. |
| Failure Rate | Percentage of messages that failed to deliver. |
Resend to Failed
Sometimes messages fail for temporary reasons - the contact's phone was off, network issues, etc. Instead of creating a whole new campaign, you can resend to failed contacts directly from the campaign details.
- Open the completed campaign.
- Look for the failed contacts section.
- Click Resend to Failed (or similar).
- The system will attempt to deliver the same message again to those contacts.
Reply Detection
When contacts receive your blast and reply, their replies show up in your Inbox just like any other conversation. Here's how it works:
- Replies are linked - ReplyLa knows the reply came from a blast recipient, so you have full context.
- AI Reply handles it - If you have AI Reply enabled on your chatbot, it automatically responds to incoming replies from blast recipients.
- Manual handling - If AI Reply is off, the reply appears in your Inbox for your team to handle manually.
This means Blaster isn't just a one-way megaphone - it's the start of a two-way conversation. Send a promo blast, and when customers reply with "Berapa harga?", your AI can handle the response instantly.
Common Questions
What's Next?
- Create a Blast - Set up your next campaign
- How to Increase Limit - Move up WhatsApp messaging tiers
- Pricing - Understand per-message costs