How to Increase Limit
Video Walkthrough
Why You Have a Limit
Meta controls how many unique contacts your WhatsApp Business number can message within a rolling period. This limit is set by Meta, not Reply.la, and can change as Meta evaluates your business and messaging quality.
Because Meta's rules and limit levels can change, rely on the current value shown for your number instead of a fixed number in this guide.
Check Your Current Limit
In Reply.la, open Device Manager and check the messaging limit and quality information for the relevant WhatsApp number.
You can also review the number in WhatsApp Manager inside your Meta Business Portfolio. Meta is the source of truth if the displayed values differ.
What Helps Your Limit Grow
Meta decides when a number is eligible for a higher limit. The following practices help keep the number in good standing:
- Complete the business information and verification steps requested in your Meta Business Portfolio.
- Send only to people who have clearly opted in.
- Use approved templates that accurately describe the message.
- Increase volume gradually instead of sending a very large first campaign.
- Keep your contact list clean and remove invalid or disengaged recipients.
- Monitor quality indicators, failed deliveries, blocks, and complaints.
An increase is not immediate or guaranteed. Reply.la cannot manually override a limit controlled by Meta.
Protect Your Quality
Poor recipient feedback can reduce your quality and affect your ability to send messages. To protect it:
- Personalise messages only with accurate contact data.
- Avoid sending the same campaign repeatedly to the same audience.
- Send at an appropriate local time.
- Explain why the recipient is receiving the message.
- Provide a clear opt-out method and honour opt-out requests.