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For your security, do not share this code.\n",[423,461,459],{"__ignoreMap":425},[378,463,368],{"id":464},"marketing",[350,466,467,468,471],{},"Marketing templates cover ",[354,469,470],{},"anything promotional or engagement-driven"," - selling, announcing, or re-engaging customers.",[350,473,390],{},[392,475,476,479,482,485],{},[395,477,478],{},"Promotions, discounts, and offers",[395,480,481],{},"Product launches and announcements",[395,483,484],{},"Re-engagement messages (\"We miss you!\")",[395,486,487],{},"Newsletters and informational broadcasts",[350,489,490],{},[354,491,414],{},[416,493,496],{"className":494,"code":495,"language":421},[419],"Hi {{1}}! Our Raya Sale is live - up to 50% off everything.\nShop now before stocks run out!\n",[423,497,495],{"__ignoreMap":425},[499,500,501,504],"warning",{},[354,502,503],{},"Anything that isn't clearly Utility or Authentication is treated as Marketing."," If a template mixes a transactional update with a promo line, Meta will classify the whole thing as Marketing.",[345,506,508],{"id":507},"quick-comparison","Quick Comparison",[510,511,512,528],"table",{},[513,514,515],"thead",{},[516,517,518,522,525],"tr",{},[519,520,521],"th",{},"Type",[519,523,524],{},"What it's for",[519,526,527],{},"Example",[529,530,531,544,556],"tbody",{},[516,532,533,538,541],{},[534,535,536],"td",{},[354,537,360],{},[534,539,540],{},"Updates about an existing order or account",[534,542,543],{},"\"Your order has shipped\"",[516,545,546,550,553],{},[534,547,548],{},[354,549,364],{},[534,551,552],{},"Verifying identity and account security",[534,554,555],{},"\"123456 is your code\"",[516,557,558,562,565],{},[534,559,560],{},[354,561,368],{},[534,563,564],{},"Promotions, offers, and re-engagement",[534,566,567],{},"\"50% off this weekend\"",[345,569,571],{"id":570},"how-meta-reviews-your-category","How Meta Reviews Your Category",[350,573,574,575,578],{},"You choose a category when you create the template, but ",[354,576,577],{},"Meta has the final say",". During the approval review, Meta validates your choice:",[392,580,581,584],{},[395,582,583],{},"If your category looks right, the template is approved as-is.",[395,585,586,587,590,591,594],{},"If Meta disagrees, you'll see a ",[354,588,589],{},"category mismatch warning",", or Meta may ",[354,592,593],{},"re-classify"," the template itself - for example, a \"promo\" template submitted as Utility gets bumped to Marketing.",[596,597,598],"note",{},"Templates created before April 2023 were automatically migrated when Meta introduced these three categories, so some older templates may have shifted category during that transition.",[345,600,602],{"id":601},"what-this-costs","What This Costs",[350,604,605,606,609],{},"Category affects price. From cheapest to most expensive: ",[354,607,608],{},"Authentication → Utility → Marketing",". So a purely transactional message is cheaper as Utility than as Marketing.",[350,611,612,613,617],{},"For the full cost breakdown and country rates, see ",[614,615,281],"a",{"href":616},"pricing",".",[619,620,621,622,624],"tip",{},"Categorize honestly. If your message is a pure order update, use ",[354,623,360],{}," - it's cheaper and approves faster. Don't slip a promo line into a Utility template to save money; Meta will catch it and re-classify it as Marketing anyway.",[345,626,628],{"id":627},"common-questions","Common Questions",[630,631,633,634,637,638,641,642,645],"collapsible",{"name":632},"Which category should I pick?","Ask what the message does. Verifying identity? ",[354,635,636],{},"Authentication."," Updating the customer about an order or account they already have? ",[354,639,640],{},"Utility."," Selling or promoting anything? ",[354,643,644],{},"Marketing."," If it's a mix, it's Marketing.",[630,647,649],{"name":648},"Can I change a template's category after it's approved?","No. Approved templates can't be edited, including their category. Create a new template with the correct category instead.",[630,651,653],{"name":652},"What happens if I pick the wrong category?","Meta will either show a category mismatch warning or re-classify the template during review. You won't be able to send it under the wrong category - and a Utility template that's really Marketing will be billed at the Marketing rate.",[345,655,657],{"id":656},"whats-next","What's Next?",[392,659,660,667,672],{},[395,661,662,666],{},[614,663,665],{"href":664},"overview","Templates Overview"," - How to create and submit a template",[395,668,669,671],{},[614,670,281],{"href":616}," - How each category is charged",[395,673,674,678],{},[614,675,677],{"href":676},"media-guidelines","Media Guidelines"," - Image and video rules for templates",{"title":425,"searchDepth":680,"depth":680,"links":681},2,[682,683,689,690,691,692,693],{"id":347,"depth":680,"text":348},{"id":375,"depth":680,"text":376,"children":684},[685,687,688],{"id":380,"depth":686,"text":360},3,{"id":428,"depth":686,"text":364},{"id":464,"depth":686,"text":368},{"id":507,"depth":680,"text":508},{"id":570,"depth":680,"text":571},{"id":601,"depth":680,"text":602},{"id":627,"depth":680,"text":628},{"id":656,"depth":680,"text":657},"Understand the three WhatsApp template categories - Utility, Authentication, and Marketing - and how to pick the right one.","md",null,{},{"icon":269},{"title":700,"description":701},"WhatsApp Template Categories Explained","Learn the difference between Utility, Authentication, and Marketing templates, when to use each, and how Meta reviews your category choice.","K_nPb2STak3I3MjKuazHZiSweVFFFxwd2I5IQElXEXE",[704,706],{"title":256,"path":262,"stem":263,"description":705,"icon":264,"children":-1},"Create WhatsApp-approved message templates for broadcasts, notifications, and outbound messages.",{"title":271,"path":272,"stem":273,"description":707,"icon":274,"children":-1},"Recommended image and video sizes for WhatsApp message templates."]