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Variables","/en/settings/variables","en/9.settings/7.variables","i-lucide-variable",{"id":340,"title":281,"body":341,"description":750,"extension":751,"links":752,"meta":753,"navigation":754,"path":282,"seo":755,"stem":283,"__hash__":758},"docs_en/en/8.templates/5.pricing.md",{"type":342,"value":343,"toc":731},"minimark",[344,349,366,373,377,380,385,400,411,417,421,432,435,440,444,447,497,500,504,508,511,567,578,584,588,591,595,601,605,612,618,622,649,653,658,662,689,702,706,710],[345,346,348],"h2",{"id":347},"quick-summary","Quick Summary",[350,351,352,353,357,358,361,362,365],"p",{},"WhatsApp charges businesses to send ",[354,355,356],"strong",{},"template messages"," (the kind used in Blaster or chatbot follow-ups). These charges are billed by ",[354,359,360],{},"Meta",", ",[354,363,364],{},"not"," by ReplyLa. ReplyLa is just the platform you use to send them - the per-message fee goes directly to Meta based on your country and message type.",[367,368,369,372],"warning",{},[354,370,371],{},"These charges are paid to Meta directly, not to ReplyLa."," ReplyLa does not add a markup on per-message fees. Your subscription with us covers the platform; the per-message cost is between you and Meta (billed via your WhatsApp Business Account / Meta Business Manager).",[345,374,376],{"id":375},"two-types-of-messages","Two Types of Messages",[350,378,379],{},"WhatsApp splits all messages into two groups, and only one of them costs money.",[381,382,384],"h3",{"id":383},"_1-customer-initiated-messages-free","1. Customer-Initiated Messages (Free)",[350,386,387,388,391,392,395,396,399],{},"When a customer sends you a message first, you have a ",[354,389,390],{},"24-hour window"," to reply with ",[354,393,394],{},"anything"," - text, images, voice notes, links - and it is ",[354,397,398],{},"free of charge",".",[350,401,402,403,406,407,410],{},"This is called a ",[354,404,405],{},"service conversation"," or the ",[354,408,409],{},"customer service window",". As long as the customer messaged you first and you reply within 24 hours, no per-message fee applies.",[350,412,413,416],{},[354,414,415],{},"Example:"," A customer DMs your shop asking \"Ada size M tak?\". You reply \"Ada, RM45.\" - this reply is free.",[381,418,420],{"id":419},"_2-business-initiated-messages-paid","2. Business-Initiated Messages (Paid)",[350,422,423,424,427,428,431],{},"When ",[354,425,426],{},"you"," send the first message - or when more than 24 hours have passed since the customer's last message - you ",[354,429,430],{},"must use an approved template",", and Meta charges you per message.",[350,433,434],{},"Templates are required because Meta wants to make sure businesses don't spam users out of the blue. Every template you send is one that's been reviewed and approved by Meta.",[350,436,437,439],{},[354,438,415],{}," You blast a Raya promo to 1,000 customers who haven't messaged you today. Each of those 1,000 messages uses a template and is billed per message.",[345,441,443],{"id":442},"the-24-hour-conversation-window","The 24-Hour Conversation Window",[350,445,446],{},"This is the single most important concept to understand:",[448,449,450,466],"table",{},[451,452,453],"thead",{},[454,455,456,460,463],"tr",{},[457,458,459],"th",{},"Situation",[457,461,462],{},"What you can send",[457,464,465],{},"Cost",[467,468,469,483],"tbody",{},[454,470,471,475,478],{},[472,473,474],"td",{},"Customer messaged you within the last 24 hours",[472,476,477],{},"Anything (text, image, voice, links)",[472,479,480],{},[354,481,482],{},"Free",[454,484,485,488,491],{},[472,486,487],{},"Customer hasn't messaged you, OR last message was over 24 hours ago",[472,489,490],{},"Approved template only",[472,492,493,496],{},[354,494,495],{},"Paid"," (per message)",[350,498,499],{},"The window resets every time the customer sends a new message. So an active conversation can stay free for as long as the customer keeps replying.",[501,502,503],"tip",{},"This is why Inbox replies are usually free, while Blaster campaigns and chatbot auto follow-ups have a per-message cost - the latter two reach out to customers outside the 24-hour window.",[345,505,507],{"id":506},"template-categories-and-pricing","Template Categories and Pricing",[350,509,510],{},"When you create a template, you pick a category. The category affects pricing:",[448,512,513,526],{},[451,514,515],{},[454,516,517,520,523],{},[457,518,519],{},"Category",[457,521,522],{},"Use Case",[457,524,525],{},"Typical Cost",[467,527,528,541,554],{},[454,529,530,535,538],{},[472,531,532],{},[354,533,534],{},"Marketing",[472,536,537],{},"Promotions, offers, product launches, re-engagement",[472,539,540],{},"Highest",[454,542,543,548,551],{},[472,544,545],{},[354,546,547],{},"Utility",[472,549,550],{},"Order confirmations, shipping updates, appointment reminders, payment receipts",[472,552,553],{},"Lower",[454,555,556,561,564],{},[472,557,558],{},[354,559,560],{},"Authentication",[472,562,563],{},"OTPs, verification codes, login alerts",[472,565,566],{},"Lowest",[350,568,569,570,577],{},"Actual rates differ by country (Malaysia, Indonesia, Singapore, etc.) and Meta updates them periodically. For the latest official rates, see ",[571,572,576],"a",{"href":573,"rel":574},"https://business.whatsapp.com/products/platform-pricing?country=Malaysia&currency=Malaysian%20Ringgit%20%28MYR%29&category=Marketing",[575],"nofollow","WhatsApp Platform Pricing (Malaysia)",". You can switch the country and category dropdowns on that page to see rates for other markets.",[501,579,580,581,583],{},"If your message is purely transactional (e.g., \"Your order is ready\"), categorise it as ",[354,582,547],{}," - it's cheaper than Marketing. Only use Marketing for promotional content.",[345,585,587],{"id":586},"where-these-costs-apply-in-replyla","Where These Costs Apply in ReplyLa",[350,589,590],{},"Per-message fees are charged whenever ReplyLa sends a template message on your behalf. The two main places this happens:",[381,592,594],{"id":593},"_1-blaster-campaigns","1. Blaster Campaigns",[350,596,597,598,399],{},"Every contact you blast receives a template message. If you blast 5,000 contacts with a Marketing template, that's 5,000 paid messages. See ",[571,599,600],{"href":53},"Blaster Overview",[381,602,604],{"id":603},"_2-chatbot-auto-follow-up","2. Chatbot Auto Follow-Up",[350,606,607,608,611],{},"If you've enabled auto follow-up in your chatbot (e.g., \"Send a reminder if customer doesn't reply in 12 hours\"), each follow-up sent ",[354,609,610],{},"after"," the 24-hour window closes uses a template and is charged per message.",[350,613,614,615,399],{},"Replies inside the 24-hour window (normal back-and-forth conversations handled by your chatbot or AI Reply) remain ",[354,616,617],{},"free",[345,619,621],{"id":620},"how-billing-works","How Billing Works",[623,624,625,632,638,644],"ol",{},[626,627,628,631],"li",{},[354,629,630],{},"You connect your WhatsApp Business Account"," to Meta and set up a payment method (credit card or prepaid balance) in Meta Business Manager.",[626,633,634,637],{},[354,635,636],{},"Meta charges you directly"," for every paid message that goes out through your number.",[626,639,640,643],{},[354,641,642],{},"ReplyLa's role"," is to send the message through Meta's API on your behalf. We don't see or touch the per-message charge.",[626,645,646,647,399],{},"You can review your usage and invoices in Meta Business Manager → ",[354,648,310],{},[345,650,652],{"id":651},"common-questions","Common Questions",[654,655,657],"collapsible",{"name":656},"Does ReplyLa charge me extra per message?","No. ReplyLa charges you a subscription for the platform. Per-message fees are billed by Meta directly to your WhatsApp Business Account.",[654,659,661],{"name":660},"Why does my Blaster campaign cost money but my Inbox replies don't?","Inbox replies usually happen inside the 24-hour customer service window (the customer messaged you first), which is free. Blaster sends template messages that reach customers outside that window, so each one is a paid business-initiated message.",[654,663,665,668],{"name":664},"How do I lower my message costs?",[350,666,667],{},"Three things help:",[669,670,671,677,683],"ul",{},[626,672,673,676],{},[354,674,675],{},"Use Utility templates"," instead of Marketing where possible.",[626,678,679,682],{},[354,680,681],{},"Stay inside the 24-hour window"," - reply quickly to incoming messages so the conversation stays free.",[626,684,685,688],{},[354,686,687],{},"Segment your audience"," - don't blast everyone; target customers most likely to convert.",[654,690,692,693,698,699,701],{"name":691},"Where do I see my message charges?","Log in to ",[571,694,697],{"href":695,"rel":696},"https://business.facebook.com",[575],"business.facebook.com"," → ",[354,700,310],{},". You'll see a breakdown of charges per message category and country.",[654,703,705],{"name":704},"What happens if my Meta payment method fails?","Meta will pause your ability to send template messages until the payment is fixed. Inbox replies inside the 24-hour window will still work. Update your payment method in Meta Business Manager to resume.",[345,707,709],{"id":708},"whats-next","What's Next?",[669,711,712,719,726],{},[626,713,714,718],{},[571,715,717],{"href":716},"overview","Templates Overview"," - How to create and submit a template",[626,720,721,725],{},[571,722,724],{"href":723},"media-guidelines","Media Guidelines"," - Image and video rules for templates",[626,727,728,730],{},[571,729,600],{"href":53}," - Send broadcasts using approved templates",{"title":732,"searchDepth":733,"depth":733,"links":734},"",2,[735,736,741,742,743,747,748,749],{"id":347,"depth":733,"text":348},{"id":375,"depth":733,"text":376,"children":737},[738,740],{"id":383,"depth":739,"text":384},3,{"id":419,"depth":739,"text":420},{"id":442,"depth":733,"text":443},{"id":506,"depth":733,"text":507},{"id":586,"depth":733,"text":587,"children":744},[745,746],{"id":593,"depth":739,"text":594},{"id":603,"depth":739,"text":604},{"id":620,"depth":733,"text":621},{"id":651,"depth":733,"text":652},{"id":708,"depth":733,"text":709},"Understand WhatsApp message pricing, the 24-hour conversation window, and why template messages cost extra.","md",null,{},{"icon":284},{"title":756,"description":757},"WhatsApp Template Pricing","Learn how WhatsApp charges for template messages, the difference between business-initiated and customer-initiated conversations, and where these costs apply in ReplyLa.","cbVWXkhORuwV9sdxBcbkNeFhgl7c2zXkuzhyAXBS4zs",[760,762],{"title":276,"path":277,"stem":278,"description":761,"icon":279,"children":-1},"How Meta reviews and approves your WhatsApp templates before you can use them.",{"title":286,"path":287,"stem":288,"description":763,"icon":289,"children":-1},"Simple rules to help your WhatsApp templates get approved on the first try."]