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Before this, replying within 24 hours was free.",[373,374,375,387,393,404],"ul",{},[376,377,378,379,382,383,386],"li",{},"Every number gets ",[364,380,381],{},"1,000 free service messages a month",". After that, each reply costs ",[364,384,385],{},"5.6 sen",".",[376,388,389,392],{},[364,390,391],{},"Every bubble counts as one message."," One answer split into 3 bubbles costs 3 times.",[376,394,395,396,399,400,403],{},"Leads from ",[364,397,398],{},"Click-to-WhatsApp (CTWA) ads"," are ",[364,401,402],{},"free for 7 days",", follow-ups included.",[376,405,406,407,410],{},"These charges are paid to ",[364,408,409],{},"Meta",", not to ReplyLa.",[412,413,414,415,418,419,422],"warning",{},"These costs apply whether the reply comes from your ",[364,416,417],{},"AI chatbot"," or from an ",[364,420,421],{},"admin typing manually",". Every message sent from a number connected to ReplyLa (or any other WhatsApp software) is counted.",[360,424,425],{},[426,427],"img",{"alt":428,"src":429},"AI replies and manual admin replies from a connected number are both charged","/screenshots/meta-update/en/ai-or-manual.jpg",[355,431,433],{"id":432},"is-your-number-affected","Is Your Number Affected?",[360,435,436],{},"It depends on how your number is connected.",[438,439,440,456],"table",{},[441,442,443],"thead",{},[444,445,446,450,453],"tr",{},[447,448,449],"th",{},"How you use WhatsApp",[447,451,452],{},"Affected?",[447,454,455],{},"Cost",[457,458,459,474,486,502],"tbody",{},[444,460,461,468,471],{},[462,463,464,467],"td",{},[364,465,466],{},"WhatsApp Personal"," (normal app for personal chats)",[462,469,470],{},"No",[462,472,473],{},"Free",[444,475,476,482,484],{},[462,477,478,481],{},[364,479,480],{},"WhatsApp Business App"," (on your phone, replying manually)",[462,483,470],{},[462,485,473],{},[444,487,488,494,499],{},[462,489,490,493],{},[364,491,492],{},"Coexistence"," (Business App connected to ReplyLa or other software)",[462,495,496],{},[364,497,498],{},"Yes",[462,500,501],{},"Meta's rate per message",[444,503,504,510,514],{},[462,505,506,509],{},[364,507,508],{},"WhatsApp Cloud API"," (connected directly to Meta API through any software)",[462,511,512],{},[364,513,498],{},[462,515,501],{},[360,517,518,519,522],{},"In short: if your number is ",[364,520,521],{},"connected to software through Meta's API",", you are charged.",[360,524,525],{},[426,526],{"alt":527,"src":528},"WhatsApp Personal and WhatsApp Business App are not affected and stay free","/screenshots/meta-update/en/not-affected.jpg",[360,530,531],{},[426,532],{"alt":533,"src":534},"Coexistence and WhatsApp Cloud API numbers are charged per message","/screenshots/meta-update/en/affected.jpg",[536,537,539],"h3",{"id":538},"what-is-coexistence","What Is Coexistence?",[360,541,542],{},"Coexistence is a WhatsApp Business App number that is also connected to ReplyLa (or another automation software).",[544,545,546,549,552],"ol",{},[376,547,548],{},"You still use the app on your phone as usual.",[376,550,551],{},"The software replies and sends messages automatically.",[376,553,554],{},"Messages sent from the software are charged at Meta's rate.",[360,556,557],{},"Your customers will see this notice in the chat, which shows the number is connected to software through Meta:",[559,560,561],"blockquote",{},[360,562,563],{},[564,565,566],"em",{},"This business is now using a secure service from Meta to manage this chat. Tap to learn more.",[360,568,569],{},[426,570],{"alt":571,"src":572},"What Coexistence is, and the notice customers see in the chat","/screenshots/meta-update/en/coexistence.jpg",[355,574,576],{"id":575},"the-3-message-types-and-what-they-cost","The 3 Message Types and What They Cost",[360,578,579],{},[426,580],{"alt":581,"src":582},"Marketing 34.7 sen, Utility 5.6 sen, and Service 5.6 sen after 1,000 free a month","/screenshots/meta-update/en/message-types.jpg",[438,584,585,601],{},[441,586,587],{},[444,588,589,592,595,598],{},[447,590,591],{},"Type",[447,593,594],{},"Used for",[447,596,597],{},"Example",[447,599,600],{},"Cost (Malaysia)",[457,602,603,622,639],{},[444,604,605,610,613,616],{},[462,606,607],{},[364,608,609],{},"Marketing",[462,611,612],{},"Promos, blasts, offers",[462,614,615],{},"\"Sale 11.11, 30% off!\"",[462,617,618,621],{},[364,619,620],{},"34.7 sen"," per message",[444,623,624,629,632,635],{},[462,625,626],{},[364,627,628],{},"Utility",[462,630,631],{},"Order confirmation, reminders, status updates",[462,633,634],{},"\"Your order has been shipped.\"",[462,636,637,621],{},[364,638,385],{},[444,640,641,646,649,652],{},[462,642,643],{},[364,644,645],{},"Service",[462,647,648],{},"Replying to a customer's chat within 24 hours",[462,650,651],{},"\"Yes, size L is still available.\"",[462,653,654,656],{},[364,655,385],{}," per message, after 1,000 free a month",[360,658,659,660,386],{},"Rates are set by Meta and can change. For the latest official rates, see ",[661,662,666],"a",{"href":663,"rel":664},"https://business.whatsapp.com/products/platform-pricing?country=Malaysia&currency=Malaysian%20Ringgit%20%28MYR%29&category=Marketing",[665],"nofollow","WhatsApp Platform Pricing (Malaysia)",[668,669,670,671,674],"note",{},"The 24-hour rule for ",[364,672,673],{},"what"," you can send stays the same. You can only send free-form messages (text, images, voice notes) while the customer's 24-hour window is open. Outside the window, you still need an approved template. What changed is that replies inside the window are no longer free.",[355,676,678],{"id":677},"what-changed-on-1-october","What Changed on 1 October",[438,680,681,694],{},[441,682,683],{},[444,684,685,688,691],{},[447,686,687],{},"Message type",[447,689,690],{},"Before 1 Oct",[447,692,693],{},"From 1 Oct",[457,695,696,706,717,729],{},[444,697,698,700,703],{},[462,699,609],{},[462,701,702],{},"Paid",[462,704,705],{},"Paid (no change)",[444,707,708,711,713],{},[462,709,710],{},"Utility within 24 hours",[462,712,473],{},[462,714,715],{},[364,716,702],{},[444,718,719,722,724],{},[462,720,721],{},"Service (replying to chats)",[462,723,473],{},[462,725,726],{},[364,727,728],{},"Paid after 1,000 free a month",[444,730,731,734,737],{},[462,732,733],{},"Leads from CTWA ads",[462,735,736],{},"Free for 72 hours",[462,738,739],{},[364,740,741],{},"Free for 7 days",[536,743,745],{"id":744},"before-1-october","Before 1 October",[360,747,748],{},"Every time a customer sent a message, a new free 24-hour window started. As long as the customer kept replying, you could keep replying for free. Leads from CTWA ads got 72 hours free.",[360,750,751],{},[426,752],{"alt":753,"src":754},"Before 1 October, every customer message started a new free 24-hour window, and CTWA leads got 72 hours free","/screenshots/meta-update/en/before-1-october.jpg",[536,756,758],{"id":757},"from-1-october","From 1 October",[360,760,761],{},"Replies are no longer free by default. Only two things are still free:",[373,763,764,770],{},[376,765,766,769],{},[364,767,768],{},"Leads from CTWA ads:"," all messages free for 7 days.",[376,771,772,775],{},[364,773,774],{},"The first 1,000 service messages"," each month, for each number.",[360,777,778,779,783,784,787],{},"Leads from anywhere else (organic, link in bio, website button, ",[780,781,782],"code",{},"wa.me"," link) have ",[364,785,786],{},"no free window",". Every bubble counts toward your 1,000 free messages, then costs 5.6 sen each.",[360,789,790],{},[426,791],{"alt":792,"src":793},"CTWA leads get 7 days free, while every bubble to a non-ad lead is counted","/screenshots/meta-update/en/ctwa-vs-organic.jpg",[355,795,797],{"id":796},"every-bubble-is-charged","Every Bubble Is Charged",[360,799,800],{},"Meta charges per message, so every bubble you send counts.",[360,802,803,806],{},[364,804,805],{},"Example:"," A customer asks \"Do you have size L?\" and you reply in 3 bubbles:",[544,808,809,812,815],{},[376,810,811],{},"\"Yes, we do!\" (5.6 sen)",[376,813,814],{},"\"Only 5 pieces left.\" (5.6 sen)",[376,816,817],{},"\"Want me to reserve one for you?\" (5.6 sen)",[360,819,820,821,824,825,828,829,386],{},"That one answer costs ",[364,822,823],{},"16.8 sen",". If you combine it into ",[364,826,827],{},"one bubble",", it costs ",[364,830,385],{},[360,832,833],{},[426,834],{"alt":835,"src":836},"One answer sent as 3 bubbles costs 16.8 sen, or 5.6 sen as a single bubble","/screenshots/meta-update/en/bubble-charges.jpg",[355,838,840],{"id":839},"what-is-still-free","What Is Still Free",[536,842,844],{"id":843},"click-to-whatsapp-ctwa-ads-7-days-free","Click-to-WhatsApp (CTWA) Ads: 7 Days Free",[360,846,847,848,851,852,855,856,403],{},"A ",[364,849,850],{},"CTWA ad"," is a Facebook or Instagram ad with a ",[364,853,854],{},"WhatsApp button",". When a customer taps that button and messages you, every message in the conversation is free for ",[364,857,858],{},"7 days",[360,860,861],{},[426,862],{"alt":863,"src":864},"A CTWA ad has a WhatsApp button; an ad with only a wa.me link is not CTWA","/screenshots/meta-update/en/ctwa-ad-button.jpg",[373,866,867,873],{},[376,868,869,870,386],{},"The 7 days start from the first conversation and ",[364,871,872],{},"do not reset",[376,874,875,876,879],{},"From ",[364,877,878],{},"day 8",", every bubble is charged.",[360,881,882],{},[426,883],{"alt":884,"src":885},"All messages are free for the first 7 days with no reset; from day 8 they are charged","/screenshots/meta-update/en/ctwa-7-days.jpg",[412,887,888,889,892,893,896,897,899],{},"An ad that only puts a WhatsApp link (like ",[780,890,891],{},"wa.me/...",") in the text or the landing page is ",[364,894,895],{},"not"," a CTWA ad. Leads from that link are charged like any other organic lead. Use the ad's ",[364,898,854],{}," to get the 7 free days.",[360,901,902],{},[426,903],{"alt":904,"src":905},"CTWA leads have a 7-day free window; other leads have no free window and pay after 1,000 free messages","/screenshots/meta-update/en/non-ctwa-no-free-window.jpg",[536,907,909],{"id":908},"_1000-free-service-messages-a-month","1,000 Free Service Messages a Month",[373,911,912,919,928],{},[376,913,914,915,918],{},"Each number gets ",[364,916,917],{},"1,000 free service messages"," every month.",[376,920,921,922,925,926,386],{},"From message ",[364,923,924],{},"1,001"," onwards, each one costs ",[364,927,385],{},[376,929,930,931,934],{},"Unused free messages ",[364,932,933],{},"do not carry over"," to the next month.",[360,936,937],{},[426,938],{"alt":939,"src":940},"1,000 free service messages each month for each number; message 1,001 onwards costs 5.6 sen","/screenshots/meta-update/en/1000-free-messages.jpg",[536,942,944],{"id":943},"reactions","Reactions",[360,946,947],{},"Reacting to a customer's message (for example with 👍) is free and does not count toward your 1,000 free messages.",[355,949,951],{"id":950},"who-is-most-affected","Who Is Most Affected?",[438,953,954,964],{},[441,955,956],{},[444,957,958,961],{},[447,959,960],{},"Harder to keep cheap",[447,962,963],{},"Still works well",[457,965,966,974,982],{},[444,967,968,971],{},[462,969,970],{},"Order tracking questions",[462,972,973],{},"Leads from CTWA ads (7 days free)",[444,975,976,979],{},[462,977,978],{},"Complaints and after-sales support",[462,980,981],{},"Closing fast, with few bubbles",[444,983,984,987],{},[462,985,986],{},"Long chats that do not lead to a sale",[462,988,989],{},"Follow-ups that bring in sales",[360,991,992],{},"Customer service chats cost money now but do not bring in revenue. Sales chats, especially from CTWA ads, still pay off.",[355,994,996],{"id":995},"how-much-will-you-pay-meta","How Much Will You Pay Meta?",[360,998,999,1000,1003],{},"An estimate for leads that ",[364,1001,1002],{},"do not"," come from CTWA ads, assuming an average of 8 bubbles per lead:",[438,1005,1006,1022],{},[441,1007,1008],{},[444,1009,1010,1013,1016,1019],{},[447,1011,1012],{},"Leads per month",[447,1014,1015],{},"Bubbles (x8)",[447,1017,1018],{},"Minus 1,000 free",[447,1020,1021],{},"Meta cost",[457,1023,1024,1040,1055],{},[444,1025,1026,1029,1032,1035],{},[462,1027,1028],{},"500",[462,1030,1031],{},"4,000",[462,1033,1034],{},"3,000",[462,1036,1037],{},[364,1038,1039],{},"RM169",[444,1041,1042,1044,1047,1050],{},[462,1043,1034],{},[462,1045,1046],{},"24,000",[462,1048,1049],{},"23,000",[462,1051,1052],{},[364,1053,1054],{},"RM1,297",[444,1056,1057,1060,1063,1066],{},[462,1058,1059],{},"10,000",[462,1061,1062],{},"80,000",[462,1064,1065],{},"79,000",[462,1067,1068],{},[364,1069,1070],{},"RM4,456",[360,1072,1073],{},[564,1074,1075],{},"Based on Meta's Malaysia rate of RM0.0564 per message. Does not include AI token costs.",[355,1077,1079],{"id":1078},"how-to-control-your-costs","How to Control Your Costs",[536,1081,1083],{"id":1082},"_1-get-your-leads-from-ctwa-ads","1. Get Your Leads From CTWA Ads",[360,1085,1086,1087,1089],{},"Run ads with a ",[364,1088,854],{}," so new leads come in through CTWA. Every message for the first 7 days is free, so your chatbot can answer and follow up without any Meta charges.",[536,1091,1093],{"id":1092},"_2-close-within-7-days","2. Close Within 7 Days",[360,1095,1096],{},"Try to close the sale inside the free 7 days. Once the window ends, every bubble is charged, so the faster you close, the cheaper each sale is.",[536,1098,1100],{"id":1099},"_3-reply-in-fewer-bubbles-after-the-free-window","3. Reply in Fewer Bubbles After the Free Window",[360,1102,1103,1104,1107],{},"Inside the CTWA window, multiple bubbles are free. Outside it, give ",[364,1105,1106],{},"one complete answer"," instead of several short messages. One clear bubble costs a third of three short ones.",[536,1109,1111],{"id":1110},"_4-decide-what-to-do-with-non-ad-leads","4. Decide What to Do With Non-Ad Leads",[360,1113,1114],{},"Leads that do not come from CTWA ads have no free window. You have three options:",[544,1116,1117,1123,1132],{},[376,1118,1119,1122],{},[364,1120,1121],{},"Reply as usual"," and use your 1,000 free messages. Good if you get only a small number of organic leads.",[376,1124,1125,1128,1129,1131],{},[364,1126,1127],{},"Send them to a second number."," Reply once with a link to another number that runs on the ",[364,1130,480],{}," only (not connected to any software), for example \"For orders, please chat with our admin here: wa.me/60123456789\". Chats on that number are free. This suits businesses with many organic leads, though some customers will not tap the link.",[376,1133,1134,1137],{},[364,1135,1136],{},"Do not reply"," from the connected number at all. No Meta charge.",[360,1139,1140],{},[426,1141],{"alt":1142,"src":1143},"Replying once with a link that moves the customer to an admin number on the WhatsApp Business App, where the chat is free","/screenshots/meta-update/en/second-number.jpg",[536,1145,1147],{"id":1146},"_5-move-customer-service-to-the-business-app","5. Move Customer Service to the Business App",[360,1149,1150],{},"Questions about order tracking, complaints and after-sales support do not bring in sales. Handle them on a WhatsApp Business App number that is not connected to software, where replies stay free.",[536,1152,1154],{"id":1153},"_6-blast-smarter","6. Blast Smarter",[373,1156,1157,1163],{},[376,1158,1159,1160,1162],{},"Use ",[364,1161,628],{}," templates for transactional messages. They cost 5.6 sen, while Marketing costs 34.7 sen.",[376,1164,1165],{},"Blast only to the right segment (for example, customers who already showed interest or bought before), not your whole contact list.",[536,1167,1169],{"id":1168},"_7-check-your-billing-every-month","7. Check Your Billing Every Month",[360,1171,1172,1173,1178,1179,1181],{},"Log in to ",[661,1174,1177],{"href":1175,"rel":1176},"https://business.facebook.com",[665],"business.facebook.com"," → ",[364,1180,320],{}," to see your charges by message type. Compare it with your sales so you know which chats are worth paying for.",[355,1183,1185],{"id":1184},"common-questions","Common Questions",[1187,1188,1190],"collapsible",{"name":1189},"I only use the WhatsApp Business App on my phone. Do I need to pay?","No. If your number is not connected to ReplyLa or any other software, nothing changes. Replies from the Business App are still free.",[1187,1192,1194],{"name":1193},"My chatbot replies, not my staff. Is that charged too?","Yes. Meta charges every message sent from a number connected through the API, whether it is written by AI or typed manually by an admin.",[1187,1196,1198],{"name":1197},"Does ReplyLa charge for these messages?","No. These are Meta's charges, billed directly to your WhatsApp Business Account. ReplyLa does not add any markup.",[1187,1200,1202],{"name":1201},"Do the 7 free days from a CTWA ad reset if the customer messages again?","No. The 7 days start from the first conversation and do not reset. From day 8, every bubble is charged.",[1187,1204,1206],{"name":1205},"Can I carry over unused free messages to next month?","No. You get 1,000 free service messages each month for each number, and any unused balance expires at the end of the month.",[1187,1208,1210],{"name":1209},"Is the 1,000 free messages per account or per number?","Per number. Each connected WhatsApp number gets its own 1,000 free service messages a month.",[355,1212,1214],{"id":1213},"whats-next","What's Next?",[373,1216,1217,1223,1228],{},[376,1218,1219,1222],{},[661,1220,1221],{"href":292},"Template Pricing"," - How template messages and categories are charged",[376,1224,1225,1227],{},[661,1226,243],{"href":244}," - See which leads have an open 24-hour window in the Inbox",[376,1229,1230,1233],{},[661,1231,1232],{"href":63},"Blaster Overview"," - Send broadcasts to the right segment",{"title":1235,"searchDepth":1236,"depth":1236,"links":1237},"",2,[1238,1239,1243,1244,1248,1249,1254,1255,1256,1265,1266],{"id":357,"depth":1236,"text":358},{"id":432,"depth":1236,"text":433,"children":1240},[1241],{"id":538,"depth":1242,"text":539},3,{"id":575,"depth":1236,"text":576},{"id":677,"depth":1236,"text":678,"children":1245},[1246,1247],{"id":744,"depth":1242,"text":745},{"id":757,"depth":1242,"text":758},{"id":796,"depth":1236,"text":797},{"id":839,"depth":1236,"text":840,"children":1250},[1251,1252,1253],{"id":843,"depth":1242,"text":844},{"id":908,"depth":1242,"text":909},{"id":943,"depth":1242,"text":944},{"id":950,"depth":1236,"text":951},{"id":995,"depth":1236,"text":996},{"id":1078,"depth":1236,"text":1079,"children":1257},[1258,1259,1260,1261,1262,1263,1264],{"id":1082,"depth":1242,"text":1083},{"id":1092,"depth":1242,"text":1093},{"id":1099,"depth":1242,"text":1100},{"id":1110,"depth":1242,"text":1111},{"id":1146,"depth":1242,"text":1147},{"id":1153,"depth":1242,"text":1154},{"id":1168,"depth":1242,"text":1169},{"id":1184,"depth":1236,"text":1185},{"id":1213,"depth":1236,"text":1214},"What changed in WhatsApp pricing on 1 October 2026, how much each message costs, and what to do to keep your costs under control.","md",null,{},{"icon":14},{"title":1273,"description":1274},"WhatsApp Pricing Update 1 October 2026","Starting 1 October 2026, Meta charges for service replies after 1,000 free messages a month. Learn who is affected, the new rates, and how to keep your WhatsApp costs low.","XjPSZvudjK1VeRVCheIIQg7japydaEc7bic9GWU-PQk",[1269,1277],{"title":23,"path":24,"stem":25,"description":1278,"icon":26,"children":-1},"Create your ReplyLa account so you can start setting up your AI chatbot."]